New Link Building Strategies
Although the metrics for search engine optimization vary in importance from year-to-year, one metric has remained on top through constant revisions of search engine linkwizards algorithms and new technologies. That metric, which some search engine optimization experts believed to be the number one metric in terms of SE (Search Engine) ranking, is link building.
Many link building strategies have not kept up with the forward thinking algorithm shifts of the search engines. Especially since the Google Panda update, search engines have changed drastically the way that they view links and the link building strategies that a website implements in order to get noticed.
These days, it is not enough to just insert anchor text into various websites, hoping for a boost in SE rankings based on pure quantity of output. Is not even enough to implement this type of strategy on highly ranked relevant websites either. And the tip about creating social media profiles with one-way links directed back to a landing page is wearing a little thin as the market is becoming increasingly flooded with business competitors who have read and implemented the same literature.
New link building strategies are based on time-consuming methods. The search engine algorithms are getting smarter and smarter by the day, and so little tricks like link webs and purchasing links from a freelancer do not do the job that they used to. Link builders must be more careful about who they hire if they are outsourcing link building, and they must implement a longtail link strategy.
That’s right; link building strategy is going the way of the keyword. Not only do links need to be on highly ranked pages that are relevant to the landing page, but they need to include longtail anchor text keywords. This helps to more precisely define a landing page for a less competitive keyword or keyword phrase. It also raises the profile of the website in other important metrics such as page level and domain level link profiles and social media metrics.